SEO or Search Engine Optimisation is the process of getting a website to appear as highly as possible in Google and other search engine rankings. It is easier to localise your efforts to specific areas such as SEO Edinburgh, or East Lothian. Why is it needed Well what is the point of having an all singing all dancing website if no one can find it on Google.
At Forthweb when I design your site I carry out basic SEO so that your site will be found in your area. Our websites are Mobile-friendly and where possible comply with W3C standards which also helps, but this basic SEO is a one off. There is no guarantee that you will rank highly. If you later want to improve your seo Edinburgh area ranking then you need our SEO Package.
Improve your SEO by converting your website to a Mobile-friendly responsive design....
White Hat V's Black Hat SEO
You may have heard the terms "White Hat" and "Black Hat", nothing to do with wizards, but from the old cowboy films where the good guy wore a white hat and the bad guy a black hat. Black Hat SEO are methods used by some people that can increase your Google rankings .. but only in the short term. Google does not approve of these methods. When they find out you have used them on your site, then you will be penalised or even barred from Googles rankings. If you have an East Lothian based website you may not be found by anyone using the phrase East Lothian. "White Hat" SEO utilises methods that Google approves of. Higher rankings take longer to achieve but by using these methods correctly then over time your site will move up the rankings, and more importantly stay there.
There are many "companies" out there who promise the earth when it comes to SEO. "A guaranteed page one listing". "Links to hundreds of other websites". Using their methods your site might well end up on page one. However, when Google finds out what you did to get there, your site will quickly disappear from their listings.
Mobie-friendly Responsive Websites
Google has an extremely complicated algorithm, that is a set of rules that it applies to websites to decide where they appear in it's rankings. To make life more complicated Google frequently change these rules as was the case with their "penguin" and "panda" updates. These changes mean that optimisation is an ongoing process.
Effective SEO means trying to keep on top of the changes. Google has now moved towards Mobile-friendly or Responsive websites. A Responsive website adapts to suit the device the website is being viewed on. For example the navigation options displayed on a mobile phone will be different from the layout displayed on a desktop computer. Google now says that a Non Responsive website has "critical mobile usability errors", adding that these errors "severely affect how mobile users are able to experience your website". They say that non responsive pages will not be seen as mobile-friendly and will therefore be displayed and ranked appropriately. It is obvious now that a non responsive website will not be ranked as highly as a responsive one. Our websites are built using the minimum of HTML5 and are W3C compliant so that they have a head start ready for optimisation.
Forthweb can build you a completely new Responsive design, or simply convert your existing design to a responsive layout.
SEO Facts and Myths
- It can take up to 4 years before Google trusts a site enough to give it a true ranking. (Buy the domain now and create a holding page).
- Links to your site are a good way to improve your ranking, but those links should come from trusted sites.
- Where everything else is equal a website built using code that validates to W3C standards will rank higher than one that doesn't.
No Page 1 Google Promises
Forthweb only ever carry out approved "white hat" SEO techniques and I will never promise that your website will end up on page 1 of Google. However that does not mean it will not get there. With SEO there can be no guarantees. There are many factors involved in getting onto page 1 including how strong your competition for those rankings are.
The term seo edinburgh is a more popular search than edinburgh seo so it may be harder to rank highly for the first term as there will be more competition..
Peeblesshire Trout Fishing - Number 1 in "organic non paid listings" for "river tweed trout fishing".
There are many things that can affect Google listings and getting on page 1. The trick is to get there organically, in other words without paying Google. Often the entries at the top of search pages are paid "Ad". They are only there because they paid to be there and many people simply avoid these listings. It will always be easier to get on page 1 for a local service or business in East Lothian or Edinburgh rather than the whole country.
SEO is an ongoing process and what works to get a high ranking in Google will not necessarily work to get a high ranking on other search engines such as Yahoo or Bing.
Our SEO Packages
SEO comes after the web design and often hand in hand with site maintenance. At Forthweb I will optimise your site using purely effective white hat methods. This will ensure your site has a very good chance of appearing in the first few pages for your area, whether it be East Lothian, Edinburgh or beyond. Unlike many other "SEO Experts" I studied SEO at College and know what techniques work.
Effective SEO can make the difference between a site being found by a potential customer or not. Remember it is harder to rank highly for more popular keywords such as "seo edinburgh". Our basic SEO starts from just £50 a month (normal sites). Please get in touch for further information. Check out our Search Engine Optimisation site for further options.
Please note that SEO is treated separately from Maintenance and Hosting.