Mobile Friendly
Websites that adapt to mobile devices

Why do you need a Mobile friendly responsive Website ? Responsive web design is the latest thing in web design. More website visitors now access the internet from a phone or other mobile device than from a desktop computer. This percentage is only increase over the coming years.

Many websites were designed for desktop computers and do not adjust to fit the screens of mobile devices.

Google have now said that they want all internet users to have the “best possible viewing experience”. Their algorithm update introduced on 21st April 2015 saw them penalise websites that were not mobile-friendly. This change will have an adverse effect on the rankings of numerous websites that are not mobile-friendly and have a positive effect on the rankings of those that are. If you have a non mobile-friendly site in East Lothian, Edinburgh or elsewhere then now is the time to update it to a responsive design and here at Forthweb we can help.

Make your website Responsive – Your existing design converted it so that it is fully Mobile-friendly.

What does Responsive Mean ?

If your website is “responsive”, it will automatically adjust to suit the user’s screen size. Some features of normal websites can be difficult to use on a mobile device. Big fingers cannot press small buttons.

A responsive design alters the layout of the website to suit the screen size so that the visitor has a mobile-friendly experience and can see and navigate the site content. This is how our navigation bar looks on a mobile phone.

On a desktop computer our website has a horizontal navigation bar , this would be hard to view on small screens (like mobiles & tablets) so responsive designs convert the menu to a vertical style, making it easier to read and click each link.

Non Responsive = Lower Rankings

It would appear that Google has now started to demote websites on organic search engine results if they are not optimised for mobile use. They have sent E Mails to site administrators advising them to “Fix mobile usability issues” found on their websites adding that “These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.”

It will not matter how much work you put into improving your search engine optimisation (SEO), if your website is non responsive you may struggle to reach page one of the rankings. Updating to a fully responsive web design Edinburgh site may help you climb up those rankings and gain an advantage over your competitors.

Mobile-friendly Label

When you view a list of search results on a mobile device, Google now shows a “mobile-friendly” label beside website descriptions. This lets visitors know whether the website will display correctly on their mobile device.

This simple label can persuade mobile users to view your website rather than your competitors. In contrast then, if your website is not optimised to Google’s responsive standards you may notice a drop in visitors. The visitor may well avoid your website if they’re pre-warned that they may not be able to view the page correctly.


Having a mobile friendly website enhances user experience no matter what device they use. Users usually decide within the first 5 seconds of visiting a website whether they like it. If your website fails to display properly or is difficult to navigate, then the majority of potential customers will leave.


At Forthweb we create bespoke responsive websites which will work seamlessly on desktop, tablet, handheld and mobile devices. You can keep your existing website design. We will change the html code so that it is mobile-friendly and looks even better on mobile devices. Contact us to find out more about responsive designs and how they can help to improve your SEO.

Our responsive web designs use the latest HTML5 and CSS3 and where possible are W3C compliant to ensure they meet the latest web standards and are ready for further Search Engine Optimisation. A responsive Web Design using WordPress starts at just £500. All our websites are optimised on construction so that they will give you a jump start in search engine rankings, however you will require continued SEO, Search Engine Optimisation to ensure that your site achieves a high ranking for your chosen keywords.