When it comes to SEO you may have heard the terms “White Hat” and “Black Hat”. Black Hat SEO methods are unscrupulous techniques used by some people that can boost your website in the Google rankings .. but they only work in the short term.
Google does not approve of these methods. When they find out you have used them on your site, then you will be penalised or even barred from Googles rankings.
“White Hat” SEO utilises methods that Google approves of. Higher rankings take longer to achieve but by using these methods correctly then over time your site will move up the rankings, and more importantly stay there.
There are many “companies” out there who promise the earth when it comes to SEO. “A guaranteed page one listing”. “Links to hundreds of other websites”. Using their methods your site might well end up on page one of Google. However, when Google finds out that you “cheated” to get there, your site will quickly disappear from their listings.